Different marketing ideas are essential for different kind of games. Depending on your game type whether is for outdoor toys or phones, the traditional marketing means for games can change. Since most of the games in media and stores are board games, computer games, and video games, you may want to check out ideas for genres other than that of your game. You do not know when you could find a new means to market your game from another industry, and this may give you ideas to release your game in a different format.
Card and Board Games
As we all know, the direct sale rout for card and board games is on the less, therefore your emphasis with these kinds of games should be more on building wholesale and retail channels which you can only do via exhibits at trade shows, reviews and articles in trade media, and also through giving your sales staffs bonuses for new accounts. In this genre, educational publications, parenting and websites are of the utmost importance, however, feature stories and reviews are as well good to pitch.